MBDM5154 Business Strategy Assignment: Cultural Impact Analysis and Strategic Recommendations for Organisational Performance

COURSEWORK 1 – Individual (100%)

CLO 2: Recommend appropriate strategic choices in cognizance of the various forces, issues, and policies of different types of organisations.

Due Date: Week 6

Word limit: 1,000 to 1,500

You are required to analyse a company based on the following criteria:

1. Research at least 5 journal articles that discuss about the cultures and its impacts towards the company performance. Discuss some similar or different points narrated by these papers.
2. Introduction: company and nature of its business(es)
3. Vision, mission and values of the company
4. Identify on how items in point iii above may have affected the cultures of the company with relevant examples and evidence.
5. What are the weaknesses of the cultures/policies/issues of the company? Recommend ways to improve the weaknesses of the company.

COURSEWORK 2: Group Project Assignment (100%)

CLO1: Discuss the impact of the internal/external forces of organisations as inputs for its strategy planning and management.

CLO3: Appraise the performance of organisations in implementing strategies and managing change.

Due date: Week 10

Word limit: 4,000 to 5,000

Assume that you are working in a medium size corporation in Klang Valley of Malaysia, the corporation is currently focusing on its market in Malaysia. The corporation is planning to expand its business to other parts of the world. As the general manager, you are required to prepare a report to reveal the potential growth opportunities for the company to pursue in the near future. You should identify and specify the best business unit for your company to expand.

You are required to choose your own company that has at least 4 business units. Each group should choose a different company. Any chosen company needs prior approval from the tutor before proceeding with the assignment.

Your report should include the following:

1. Introduction: company and businesses
2. External environment analysis for the company: PESTLE
3. Porter Five Forces analysis for the whole company
4. Internal environment analysis for the whole company: resources and capabilities
5. Business units growth potential analysis: GE Mckinsey matrix/BCG
6. SWOT analysis for the best business unit for future expansion
7. Recommendation for business growth: Ansoff Matrix
8. Performance tracking tool for the chosen business unit: Balanced Scorecard
9. List of references
10. Appendix

Assessment Grid For Individual Assignment

Assessment Grid For Group Assignment

Other coursework details:

1. The format of the written assignment should be of the following:
   1. In Times New Roman font and of size 12, line spacing of 1.5 with the normal page margin on A4 paper.
   2. Page numbering shall be placed at center bottom of page and in sequence starting from Table of Contents.
   3. Properly formatted either in Microsoft Word/GoogleDoc electronic word-based document
2. The following items/pages shall be included in the document for submission (as assessment criteria as listed in the Evaluation Form A/B):
   1. Comment Form (Form D)
   2. Plagiarism statement which is duly signed by the student.
   3. Plagiarism’s results/acknowledgement.
      1. Plagiarism should NOT exceed 15% of the Turnitin check in TARUMT’s e-learning platform.
      2. Representation of another person’s work as your own, without acknowledgement of the source, for the purpose of satisfying formal assessment requirements is considered plagiarism.
      3. Plagiarised assignment will be penalised.
   4. Evaluation Form A and B (as provided herewith) that is completed with the required and relevant particulars.
   5. List or table of contents.
   6. The contents of the business development plan. (Proper citation should be provided in the body of the written assignment)
   7. References, if any or relevant, should be shown in bibliography (in latest referencing system – refer to TARUMT’s APA format).
   8. Appendix, used to attach graphs, diagrams, figures, and other findings, is to support the document/write up.
3. Length of project contents is 3000-5000 words. However, completeness of write-up is a requirement.
4. Due date of submission of project assignment is on Week 10 during tutorial or as mentioned by the tutor concerned with prior notice.
   • Late 1 to 3 days after deadline of submission: minus 10 marks;
   • Late 4 to 7 days after deadline of submission: minus 20 marks;
   • Late more than 7 days after deadline of submission: 0 marks

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