Week 5 Final Project

In this final week and based on your research of the partnership between Apple and Starbucks, you need to respond to the following items:

Item 1: Propose a supply chain diagram to illustrate the incorporation of the two companies, the musicians that supply the music to be purchased, and the delivery to the customers. Can any part of the supply chain be outsourced? Why would this be a good or bad idea? Justify your answer in terms of cost. What other technologies and companies are involved in this exchange given that Starbucks does not provide its own wireless service? You need to cover this item in 2 pages.

Item 2: Construct a revenue model diagram for the purchase of songs played at the Starbucks location. What revenue will be gained by Apple and what revenue will be gained by Starbucks in this partnership? Suggest at least two other partners aside from coffee shops that may benefit from a similar partnership with Apple in terms of location-based usage. How would this mutually benefit both partners? You need to cover this item in 2 pages.

Item 3: Review the comments you received from your peers and facilitator on the previous weeks’ final project components, incorporate their feedback, and create a final case report that integrates your work from Week 1 through Week 5. Your report should include:

Abstract
A description of Apple and Starbucks
Information flow diagram
Partnership between Apple and Starbucks
IT infrastructure of Apple and Starbucks
2-page revenue model and related questions mentioned in item 1 above
2-page supply chain and related questions mentioned in item 2 above
References used


 

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